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Answer · Stock research

What should you check before buying a stock?

Before buying a stock, check the thesis, the latest filings and results, the valuation against history and peers, insider and ownership activity, the news behind the recent move, the market regime, liquidity, your position size, and the conditions that would make you sell.

A research checklist

  1. Thesis. Write one paragraph on why the company should earn more than the market expects. Make it specific enough to be wrong.
  2. Filings and results. Read the latest annual and interim reports, or the ASX, UK, Canadian or German equivalents. Check whether results match the thesis.
  3. Valuation. Compare the price with the company's own history and with peers. Use more than one measure, because a single ratio can mislead.
  4. Insider and ownership activity. Check recent insider transactions and major holders. See what insider buying signals.
  5. News and catalysts. Look at what has changed in the last few weeks, and what is scheduled next, such as results or a shareholder vote.
  6. Market regime and liquidity. Check the broad conditions you are buying into, and whether you can exit the position at a reasonable price.
  7. Position size and exit rules. Decide how much you will hold and what would make you sell, before you buy.

What to write down

Your thesis, the three facts that support it, the one fact that would break it, the position size and your exit conditions. Keep it short and dated so you can review it later.

Common shortcuts to avoid

For ongoing checks after you buy, see portfolio monitoring.

Frequently asked questions

How long should stock research take?

There is no fixed answer. Enough time to check the filing, the valuation, the news and your exit conditions. A research note that cannot be written in a few paragraphs usually needs more thought.

Is one valuation ratio enough?

No. Compare several measures against the company's history and its peers, and check whether the gap is explained by growth, risk or quality.

Should I buy after a big price move?

Check first why it moved. If the move came from news that changes your thesis, research it. If it did not, the move alone is not a reason.

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